In this Mock Campaign, I lay out the foundations of a branding and social-first marketing campaign that redefines St-Germain to the people. Not solely for refined moments of luxury, St-Germain should be THE drink for after sports. It can bring people together, in fun and exciting space, redefining the sporting experience for young people. I have made it the product that is the peak of the sporting fan experience, by engaging athletes and communities through music, fashion, sport in ways that haven’t been done before.

Please note, all ideas and concepts are copyrighted and under my IP and should not be replicated without engaging me first.